Development Of The Medium

Music videos have progressed so much since their kickstart but they were not the type of music video you would automatically think of. In the 1930's the term "Music Video" wasnt used yet and their was cartoons made by walt disney with text at the bottom which was essentially Kareoke. This 'Kareoke' was called 'Screen Songs' and was nowhere near as entertaining as the music videos that we have now. Thanks to technology we have been able to do so many things with video's and new levels can be reached, also ways in which artists can prommote their product have reached new levels as sites such as Youtube and Myspace can spread the video's viral.

Research Stages

The purpose of the product is essentially to sell the song and to entertain the audience. Usually a music video will portray the Artist in a positive way even if the music video is very negative. Music video's came around during the time of Top of the Pops, this was because of some of the artists going on tour and not being able to perform live so they recorded themselves singing and played it on air.

Brief

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:·

a website homepage for the band;·

a cover for its release as part of a digipak (CD/DVD package);·

a magazine advertisement for the digipak (CD/DVD package).


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I have chosen to create a music video as I feel that I can experiment with the effects and I beleive that I have the appropriate recources to do so. I have never done a music video before but I love being creative with media and the skills that I have learnt from AS will help me with the editing.